Shakespeare said “Brevity is the soul of wit.” Perhaps, he was thinking of David Vinjamuri when he wrote that line in Hamlet.
I had the pleasure of meeting David via author and friend, Rachel Thompson. Though his answers to my interview are short, the list of his accomplishments is anything but.
As a columnist for Forbes magazine, he describes himself as a longtime brand guy who writes mostly about smart or foolish things that brands do. I was fortunate to contribute to his article about “How Amazon Quietly Subverts Bestseller Lists with KDP.”
He also teaches branding and social media at NYU and ThirdWay Brand Trainers, having worked with Coca-Cola, Johnson & Johnson, DoubleClick and others.
In addition to this, he’s the author of the non-fiction book, Accidental Branding: How Ordinary People Build Extraordinary Brands and his fiction debut thriller Operator, which recently released is FREE TODAY!
You heard me. David is generously offering Operator TODAY for FREE. Just download it at the links below and help spread the word.
In the meantime, please welcome David Vinjamuri, a man whose talents speak louder than words.
When Michael Herne’s high school girlfriend Melissa commits suicide, he makes the fateful decision to return home for her funeral. Michael hasn’t stepped foot in his Catskills hometown for more than a dozen years since he left it and a college football scholarship behind to join the Army. Michael quickly learns that his hometown has changed as he is pulled into the web of mystery and corruption surrounding Melissa’s death. He will soon confront the abusive ex-boyfriend, a town sheriff with mixed motives and the ruthless Russian gang at the heart of it all. Michael will be forced to choose between two paths – that of the desk-working, college-educated intelligence analyst he has become or the Tier I Army Operator he once was. Only one of these identities will survive as Michael is relentlessly hunted by a series of ruthless men.
This meticulously researched, seamlessly plotted thriller is the first in a new series by David Vinjamuri.
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Every year, thousands of new business are started by people with no knowledge of modern marketing at all, and some of them survive and thrive. Accidental Branding tells the story of seven “accidental” brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt’s Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success.
If you’re an entrepreneur or a marketer, this guide will show you how to build stronger brands.
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Inside David Vinjamuri’s Mind
What is your idea of perfect happiness? Basically what I have now – writing fiction and living with my wife and kids, but with the logistic and financial ability to travel at will. And 8 or 12 years of college tuition in the bank.
What turns you on creatively? Seeing readers connect emotionally with characters I’ve created.
Which words or phrases do you most overuse? As it turns out …
What quality do you most admire in a man? Perseverance.
What quality do you most admire in a woman? Forgiveness.
What is your greatest regret? I had an offer to work for the CIA that I turned down to go to graduate school. I would have been the sort of analyst I’d already been for another agency, but I would have had the chance to spend a year learning to do things like jump out of planes first.
If you could change one thing about yourself, what would it be? That I would be a nicer person when sleep-deprived.
What is your greatest fear? That everything I believe as a parent will turn out to be wrong.
Which living person do you most admire? Nelson Mandela – 27 years in prison and he comes out without hate. That is a testament to the human spirit.
What profession other than your own would you like to attempt? World’s Best Consulting detective.
If you could choose what to come back as, what would it be? A peregrine falcon.
What do you consider your greatest achievement? Operator – professionally. Spenser & Tessa – personally.
What is the trait you most deplore in others? Lack of empathy – empathy for others is all that separates average people from serial killers.
What is your greatest extravagance? Books. Even during my worst days financially as an entrepreneur I kept reading new stuff.
What is one thing you want to do before you die? Have dinner at the White House.
What is your favorite music (genre/artist/album/song)? I listen widely but classical is my first love. Beethoven’s Seventh Symphony or Schubert string quartets …
What are some of your favorite curse words? I have small children so I’m going on the record as never F-ing cursing.
What is your motto? Wait for it.
Thanks David for your succinct answers. I thought they were terrific.
Readers, please connect to David at all his networks and don’t forget to get your copy of Operator today for free!
Leave a comment for David and ask him any questions too.
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Connect with David
After a brief stint as an intelligence analyst, David spent nearly 20 years working with corporate brands. He writes for Forbes, teaches at New York University and loves reading and the outdoors.